Client : XIAOMI | China 小米
Creative Direction : BIG6 Studio / Somei
Producer : Katie Chen / Somei
Creative Director :Utsuo / Joeding
Art Director:Utsuo
Phone Modeling and Shading : Utsuo / Lin Kai
3D Animation : Joeding
Lighting & Rendering & Compositing : Joeding
Music & Sound Design :Echoic Audio
Storyboard / Styleframe:Utsuo
The customer wants to return to the product display itself to get the general direction of the video, reducing the conceptual design and more lens language for the phone display. So we didn't play too many tricks to stabilize this time and return to the essence。​​​​​​​