Emirates "Excuse My French Cuisine" 30 second radio spot
BRIEF: To create a 30 second radio ad around the regionally-inspired cuisine and exclusive wines on Emirates First and Business Class.
SOLUTION: The concept was that the food offering was SO good, that you might even surprise actual chefs on the ground.
MY ROLE IN THE PROJECT: Conceptualising. Writing. Finding voices. Recording.
Have a listen to the radio below, and find the script below.
SFX: Classy dining room ambience – soft music, clink of glasses and cutlery
MV1: [Very French, hospitable but eager to impress] And for you Monsieur? Something to tantalise the taste buds, like our speciality les brochettes d'agneau! [Said with a flourish as if the person he’s talking to should be impressed]
MV2: Ahhh, I’m looking for something I haven’t tried.
MV1: We also have Canard fumé --
MV2: Tried it, with a nice red. Anything else?
MV1: [Stressed and desperate] Filet saumon?
MV2: Tried it on Emirates.
MV1: Excuse me for one second Monsieur…
SFX: Fast footsteps, swinging door and kitchen noises – sizzling pans, pots clanking
MV1: Chef! He flies Emirates!
ANNCR: Experience the finest cuisine and exclusive wines on Emirates First and Business Class. To book or find out more visit emirates.com/za
Fly Emirates. Hello tomorrow.
SFX: Emirates sonic branding
Thanks!
