Supernova is a start-up call center group in America.
The art direction and branding was following the naming and services this company provides. The client had a direction he wanted me to take, which was to show the idea the company aims to connects to large amounts of people far and wide providing a passionate, helpful and quality, financial advice.
The client wanted me to incorporate into the logo an explosion, like a Supernova. This was a metaphor for reaching people far and wide, like the ejection of mass from the event.
A supernova, a star which rapidly gets extremely bright because of a catastrophic explosion and then ejects most of its mass.