Toronto Zoo
- Panda-monium -
The Toronto Zoo is one of the largest zoos in the world.
Along with being a major Toronto family attraction it has many conservation, breeding,
and research programs to protect endangered animals in the wild.
The zoo will soon be accepting two new giant pandas into their family. To promote this rare exhibit we created a two part campaign that focused on the opportunity to see these endangered animals, and the animals at the zoo becoming jealous of the panda-monium.
Part Two
This is the second part of our campaign to create buzz by vandalizing our
ads to make it look as if jealous zoo critters are retaliating.
We give the animals twitter pages where they can communicate amongst themselves and to the consumer. Creating a medium where they can share information about themselves along with videos and images of the animals at the zoo.
