Instagram Explore Page Algorithm: How It Works
In 2018 Instagram users were unpleasantly surprised when they logged in only to notice that the posts they saw were no longer in chronological order. Despite all of the backlash and negative comments on the new algorithm users kept coming back and Instagram hasn’t made the move to return to the chronological arrangement. Thanks to their new algorithms, it has become even harder to learn how to get on Instagram Explore page.
Getting on the explore page is indeed a challenge, but it is not impossible. After learning about the algorithms and how to use them to your advantage, your posts will finally find their way to many users explore page. Here’s everything you need to know about the explore page algorithm:
High Engagement Posts Get Rewards
Since hoping to get followers to see your post solely on them scrolling through their feed is near hopeless due to the new algorithm, engagement should be prioritized. When a post receives a significant amount of likes, comments, shares, and saves Instagram’s algorithm detects this as a high-quality post and will mark it as a post that others might also want engage with or see.
The more engagement a post gets, the more likely it will end up on people’s explore pages allowing them to discover your account. As part of the basics of how to get on Instagram explore page, simply prioritize post engagement above all else.
Post More Stories
One of the best ways to stay connected with your followers and to boost engagement is to post more Instagram stories. There are over 300 million active users on Instagram Stories everyday. Plus, the stories are posted on the topmost part of the screen, meaning your followers are guaranteed to see the stories more than the post.
Boost Story Interaction
Another great way to boost your Instagram engagement through the stories is to add the polls or the swipe up feature on the stories, but this is an option open to accounts with at least 10,000 followers. However, just because you are below that minimum, doesn’t mean you cannot encourage interaction through stories.
Many micro-influencers add a call to action phrases on their stories like "send me a DM to know more about the product" or something similar to increase follower interaction. The more people who engage with the stories, the more likely your account and posts will end up on the explore page of various other users.
Comments Still Matter
The current Instagram algorithm also gives priority to accounts that entertain comments from their followers. Staying on top and replying to the comments, especially in the first hour after posting will surely increase your visibility. See the comments as a conversation with your followers and if there’s nothing more to say, a "heart" is always appreciated.
Post At The Right Time
Finally, Instagram’s new algorithm also factors in how quickly your followers like and comment on a post. If the engagement happens within the hour of posting, the platform sees your content as high-quality. So to ensure that you get all the comments and likes needed, find the right time when your target audience is most active and post during those times!
Getting on the explore page is indeed a challenge, but it is not impossible. After learning about the algorithms and how to use them to your advantage, your posts will finally find their way to many users explore page. Here’s everything you need to know about the explore page algorithm:
High Engagement Posts Get Rewards
Since hoping to get followers to see your post solely on them scrolling through their feed is near hopeless due to the new algorithm, engagement should be prioritized. When a post receives a significant amount of likes, comments, shares, and saves Instagram’s algorithm detects this as a high-quality post and will mark it as a post that others might also want engage with or see.
The more engagement a post gets, the more likely it will end up on people’s explore pages allowing them to discover your account. As part of the basics of how to get on Instagram explore page, simply prioritize post engagement above all else.
Post More Stories
One of the best ways to stay connected with your followers and to boost engagement is to post more Instagram stories. There are over 300 million active users on Instagram Stories everyday. Plus, the stories are posted on the topmost part of the screen, meaning your followers are guaranteed to see the stories more than the post.
Boost Story Interaction
Another great way to boost your Instagram engagement through the stories is to add the polls or the swipe up feature on the stories, but this is an option open to accounts with at least 10,000 followers. However, just because you are below that minimum, doesn’t mean you cannot encourage interaction through stories.
Many micro-influencers add a call to action phrases on their stories like "send me a DM to know more about the product" or something similar to increase follower interaction. The more people who engage with the stories, the more likely your account and posts will end up on the explore page of various other users.
Comments Still Matter
The current Instagram algorithm also gives priority to accounts that entertain comments from their followers. Staying on top and replying to the comments, especially in the first hour after posting will surely increase your visibility. See the comments as a conversation with your followers and if there’s nothing more to say, a "heart" is always appreciated.
Post At The Right Time
Finally, Instagram’s new algorithm also factors in how quickly your followers like and comment on a post. If the engagement happens within the hour of posting, the platform sees your content as high-quality. So to ensure that you get all the comments and likes needed, find the right time when your target audience is most active and post during those times!
