2018 Audi Brand Summit & World Premiere Audi Q8
Under the theme "The Herald of a new era is unleashed", the new brand AUDI Q8 is launched in Audi Brand Summit on June 5th. Commissioned by client, SPECTRO was invited to designed the transition video for exhibiting AUDI Q family in Audi Brand Summit. Apart from that, we were asked to produced triangle tunnel interactive video, car stage videos and produce video for AICON and ETRON at Mingle area.
Mixed lighting system and video graphic were used on the show. Symbolizing the voice of the future, we use waveform graphics and other graphical elements, which were derived from this singular waveform, to lead the audience throughout the journey of discovering the future and the world of Q family. Meanwhile, we staged the show with dynamic lighting choreography and on-screen lighting and graphic. With the illusive switching between physical lights and fake light (light created in the video), which for proposing a metaphor of bringing the future (light and graphic in LED screen) to the reality (the real lights on the stage).
- MINGLE TUNNEL -