熊猫攀达 | 品牌形象升级 Brand updating of panda up
熊猫攀达，2017年8月诞生于湖北武汉，是由武汉力美天下体育文化产业有限公司投资研发的数据驱动下普惠式健身互联网科技平台。本着为用户提供一体化健康生活的理念，熊猫攀达将健身与健康生活相结合，打造小而美的健身空间，以年轻用户为中心，将新零售、餐饮、医疗、竞技体育等多个消费场景与“零售式”健身服务相结合，提升用户参与感与体验感，建立舒适、高效、开放的全民健康生活服务社群——“健身+”熊猫攀达生态圈，我们相信，这将是运动人的理想国。
PANDA UP, born in wuhan in August 2017, is a data-driven Internet fitness technology platform, invested and developed by wuhan leading sports culture industry co., LTD. In line with the healthy concept of life, to provide users with integration pandas climb of combining fitness and health life, small and beautiful fitness space to young user as the center, the new retail, catering, health care, sports, and other consumer scenarios and the combination of "retail" fitness service, increase user engagement with experience, build a comfortable, efficient, open the national health service to society - life "fitness +" panda climbing up to ecosystem, we believe that this will be the movement of utopia.
CATEGORY / BRANDING DESIGN / 品牌设计
GRAPHIC DESIGN / XUECAN CAO & YAN ZHANG / 曹学灿 & 张岩
SPACE DESIGN / LIANG LIU / 刘亮
YEAR / 2018
COUNTRY / CHINA, WUHAN / 中国, 武汉
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