Idea
For Warchild, we put a real DVD-cover in video stores. A cover of the dazzling action movie Killer Kids.
Customers picking up the DVD, probably thinking 'that looks cool', read the back, only to find out that the story they so eagerly want to see, is not a movie, but the real everyday life of thousands of children around the world.
Overcome with a huge sense of guilt, the customers obviously donate money, by simply letting the DVD be scanned at the counter. €2,50 from their account then goes to Warchild.
For Warchild, we put a real DVD-cover in video stores. A cover of the dazzling action movie Killer Kids.
Customers picking up the DVD, probably thinking 'that looks cool', read the back, only to find out that the story they so eagerly want to see, is not a movie, but the real everyday life of thousands of children around the world.
Overcome with a huge sense of guilt, the customers obviously donate money, by simply letting the DVD be scanned at the counter. €2,50 from their account then goes to Warchild.
