OMO Donation Campaign
OBJECTIVE 
Collect the maximum quantity of un-wanted clothes from the community and donate it to the people who need it.
CHALLENGE
People sometime tend to prefer donating by themselves in order not to show off.
TRUTH
In Ramadan people love to do a good deed and people tend to donate more generously in the month of blessing
 ANSWER
Your donated clothes would bring you closer to God, to yourself, and to other humans.
CONCEPT 1
The concept is what everyone of the TA knows: what I give to the poor is my means to seek God’s blessings. This time it could be clothes.
Clothes = Blessings
Teaser
Reveal
Clothes = Blessings
TVC (Story Board)
Mobile Application.
CONCEPT 2
Collect the maximum quantity of un-wanted clothes from the community and donate it to the people who need
CHALLENGE

People sometime tend to prefer donating by themselves in order not to show off.
TRUTH
In Ramadan people love to do a good deed and people tend to donate more generously in the month of blessing
 ANSWER
We’ll invite the community to work together for this cause, having the benchmark to break the world record in the longest wash line of donated clothes ever.
We can make it HAPPEN!
THE IDEA IS TO MAKE PEOPLE NOT COMPETE, BUT COLLABORATE.
THE AIM OF THIS COLLABORATION IS TO BE THE COMMUNITY THAT BREAKS ALL THE RECORDS WHEN IT COMES TO GIVING.
THE LATEST WORLD RECORD IS 35.048KM WASHING LINE, IN BELGIUM, BY P&G. AND THAT WAS NOT MADE OF DONATIONS. OUR WASHING-LINE IS A HOPE LINE. A DONATION LINE.

Communication might happen through all relevant channels:
• selected mass media (Mall Mupis, Radio),
• Touch points with the TA (Supermarket Posters, Leaflets on shelves),
• Direct media (SMS),
• Social Media (Facebook, Youtube)

OMO Donation Campaign
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