OnePrice is a chain store with low prices in Kyiv and Kyiv region. A chain store that is always near home and has a wide choice of products with fixed prices.
The idea of logo is the replacement of the old price tag by a new one with a lower price. The main color is green. It is associated with low prices and encourages to buy goods. The brand is created for different target audience ranging from youth to old people. Each carrier of identity is a part of the brand strategy. It creates emotion and a holistic vision of the brand. The goal of this project was to create a strong association in a customer's mind that OnePrice is a place where the most used commodities have the lowest price.
Designed for Gra Agency in Kyiv
Account manager: Adelina Martynenko
Copywriter: Natalia Denysenko
Art direction: Igor Kolomiiets
Designer: Yaroslav Kryzhanivsky
