Add to Collection
Tools Used
About

About

826 Portland Identity System
Published:
Did you know that Portland was named in a game of chance? Portland founders Francis Pettygrove from Portland, ME and Asa Lovejoy from Boston, MA flipped a coin to decide its name. Portlandia provides an accurate representation of present-day Portlanders: educated, animal-loving, green and a bit on the weird side.
 
I developed an identity system for a future 826 Portland store (http://826national.org/stores/) that embraces its past and present. Unorthodox No Guarantee Methods to Decision Making is a place to find guides to palm, tummy and feet readings, magic 8 balls with witty responses and games that connect you with your future self. The identity system brings together a myriad of hand-drawn shapes that embody the store's theme.