Swiss Online Retail
Die Post (Swiss Post), 2018
What are the current trends in online retail? What do customers demand and what do shops offer in return? On behalf of Swiss Post, Superdot visually evaluated two scientific studies to make the results comparable in context.
The evaluation enables the comparison of supply and demand at a glance with an easy to understand visual grammar: The greater the customer demand (green) or the merchant supply (purple) for a particular e-commerce offer, the larger the respective semicircle. If both circles are of equal size, supply and demand match, if they are very different, retailers should reevaluate their strategy.
Since the two studies were conducted by different universities, much of the work went into comparing the results and elaborating an overarching data story. Superdot developed two products, the microsite focusing on customer/retailer comparisons, and a detailed analysis of the individual studies which can be downloaded for presentation purposes. Both products exist in four languages and use many of the playful illustrations which have been especially developed by Superdot for the Swiss Post.
To see it live go to e-commerce.post.ch/onlinehandel/en
Version for the web:
Slides for presentations: