A child’s dream is precious.

But sometimes, when parents want the best for their kids, this gets forgotten.
Pushed aside for something safer, because they feel they know better.

How can we give them the chance to find their own way, 
be their own person and live their own dreams?

This is the story of a father and daughter who share the same passion, but different beliefs.
The light captures the emotion, the music sets the mood, and the expressions deliver the story.
 
BIG IDEA:
Seeding Dreams: A better future begins with you.


Underlying message: 
Compassion is one of the pillars for a brighter future.
Deepavali Money Packet
This year, we focused on the theme of compassion and how
a little extra from you means a lot to someone else. 

We decided to illustrate the money packet to portray the act of giving from parent to child.
Hong Leong Bank Deepavali - Landing Page
Hong Leong Bank Deepavali Campaign
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Hong Leong Bank Deepavali Campaign

Hong Leong Bank's first Deepavali campaign
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