LiTTle Tokyo is a Creative Studio in Trinidad & Tobago which creates, sells and promotes media and products based on and inspired by Japanese Pop Culture.
This includes Anime, Manga, Figurines, Music, Clothing, Events & More
all based around Japanese Pop Culture.
I wanted something simple and straight forward, clean and direct.
the typeface is straight and clean, thick, bold and clear. The color palette that was chosen for the design is that of both country’s (Trinidad & Tobago & Japan) Flags (Red White & Black for Trinidad, Red & White for Japan). The red son is also illustrated in the word Tokyo, replacing the two Os (another nod to the Japanese National Flag). The Uppercase Ts in the word Little is meant to represent Trinidad & Tobago, as it is usually referred to or abbreviated as TT (or more often times TnT). Below are a couple of additional Design & Branding Concepts.
This Logo Design Concept is part of my New Design Series Sk/tch.
It is a weekly series exercise in which I explore the creative process
of Brand Development & Logo Design.
It’s goal is to showcase and improve on the conceptualizing of design
and brand concepts in the frame of a shortened and limiting time frame.
Given no more than a random description, or a vague business name or idea, each initial design or brand concept takes no more than a half hour (30 minutes) to conceptualize and create. It’s an exercise in speed, communication and most importantly, creativity.
The series can be followed here, and you can Follow me on
THANK YOU FOR VIEWING!