Spy Wanted
Playstation
Playstation
For the launch of Playstation's new game Play English our brief was to communicate the more you play, the more you learn. We based our campaign upon the following insight "They told me and I forgot. I saw it and I understood. I did it and I learnt."
Objective
During inicial period of launch
For a continuous strategy posterior the launching phase
Word of Mouth
Generate a stable relation with our target
Objective
During inicial period of launch
For a continuous strategy posterior the launching phase
Word of Mouth
Generate a stable relation with our target
Pre-Launch Phase (Recruiting ads in press, Emailings)
Launch Phase
The Agency
As a reward for completing this phase 100 Spies get selected for a secret mission at the Vaugham Village.
As a reward for completing this phase 100 Spies get selected for a secret mission at the Vaugham Village.
Play & Create Phase
The Training Camp
During this phase the initial brief would be communicated to the audience via a personalized video experience.
Following a journey to chase Agent James Blond via Rich & Social Media. Including Youtube videos with hints for the challenges.
Your Personal Facebook Profile
During this phase the initial brief would be communicated to the audience via a personalized video experience.
Following a journey to chase Agent James Blond via Rich & Social Media. Including Youtube videos with hints for the challenges.
Your Personal Facebook Profile
Relate Phase
The Enhanced Experience
The Enhanced Experience
