8 by YOOX
For the launch of their first private label
YOOX asked us to create a simple explainer video.
8 by YOOX is the first data-driven collection
for an essential, contemporary and timeless wardrobe.
Our Role: Storyboarding, Art Direction, Illustration, Animation
Copywriter: Marta Vitale
YOOX, established in 2000, is the world’s leading online lifestyle store for fashion, design & art, offering an extensive assortment of hard-to-find clothing and accessories for men and women from the world’s most prestigious designers, as well as a unique selection of home design objects, exclusive collaborations with internationally-renowned artists, socially and environmentally responsible brands and kidswear.
8 by YOOX identifies lifestyle trends to outline a series of essential items, ready to be mixed and experienced at different times of the day. The most relevant products are identified through the analysis of sales, YOOX customer feedback, crossed with insight coming from social media, online magazines and research panels. The creative team interprets them with flair and sensitivity, defining a series of essential items in a perfect mood for the here and now.
Thanks for watching!