THE brief

Create a comprehensive marketing toolkit to guide brand partnerships that includes logo guidelines, typography, color palette, photography, promotional looks, and design elements.

THE WORK

We utilized the client-provided photography and logo to build out a toolkit that brands can use to accurately partner with the movie. Our team took the existing photography to create various character group poses for brands to feature in their packaging. The toolkit also provides example layouts of promotional looks, which we developed in-house. 

Brands such as LG, Solo Cup, Denny's, Disney Family, and General Mills have used this elements toolkit for their advertisements in partnership with the movie.