Graphic design, Branding Design
Snowfox Cafe, NYC
About Snowfox Cafe
Snowfox cafe offers high-end retail settings with classic techniques and fanciful creations that created for new sushi lovers in hundreds of American neighborhoods. Snowfox is targeting a fast-paced American who works in the city who need to buy lunch outside of the building and back to the office quick. Therefore the chef prepares bento lunch box, sushi and poke bowl in the morning so that consumer can grab the foods and go to cashier right away.
Fresh. Beautiful. Just in time.
Strenth the Brand consistency
As many different freelance designers got involved in the store’s graphic design, the overall designs were scattered with each different character. Thus, I updated the print material design with consistent graphics assets according to existent the brand guideline.
Enhanced Print Matrial Design
Menu Brochure & Flyer Design
Restaurant Exterior Posters
Japanese and Korean food was unfamiliar to Americans, but because there were no posters on the cafe exterior it was hard to recognize what kind of store they were selling. Therefore, we focused on displaying the poster design according to seasons and time at the cafe’s exterior which attracts customers to get in the store.
My roles and relationship with Snowfox
When Snowfox Cafe launched its first store in lower Manhattan, I just arrived in America and help them as a cashier. As I realized what is blocking to increase the sales by communicating with the consumer directly, I pitched my opinions regarding design to manager based on consumer-centered thinking. As a result, my designs contribute to growing sales, and I became the main freelance designer. Through continuous meeting with the team, I’ve been planning and executing about the photo and video productions and developing print materials(Poster, Flyer, Order form, Screen Menu design, and Menu catalogs) for main new york store and 3 other franchise stores in America.
