Calvin College Viewbook
This theme for this print piece is, “It’s not just what you know, it’s the questions you’re willing to ask.” The theme is strong on Calvin College's core brand of innovation and discovery.
The design concept works tightly within the college's brand standards using angles and the logo's wayfinder symbol. Drawings are incorporated to represent the questions students are asking and the solutions they are courageously discovering.
I collaborated with a copywriter and web designer to strategize the piece. I served as creative director and designer and created the design, fulfilled production needs and directed photoshoots.