World of Color is an ad campaign for AIGA and Pantone focused on bringing awareness to representation within the design community. Using Pantone's idea of swatches, a swatch is placed on the hands in each ad to bring the viewers attention to the color of their skin. To accompany this imagery, the headline reads "We have a world of color. Represent them all." The goal of this campaign is to encourage designers to always use diverse perspectives and images within their work to help create representation for everyone within the design community.

To accompany the print ads, digital bus stop ads would be placed in large cities where there is a large concentration of graphic designers/agencies. The first screen would show the original ad and then it would switch to show a live image of the person looking at the bus stop. This way the person looking becomes the swatch and sees themselves within the world of color.

In addition to the traditional campaign components, there would also be a pop up event sponsored by AIGA and Pantone. During this event, people would be invited to have their skin tone matched to a pantone color and they would be given a printed swatch of their color. Then, they would be able to add their swatch to a wall of color, where the phrase "World of Color" would be projected on top of the swatches.

As a take away from the event, all participants would be given a temporary tattoo of the swatch from the ads to place on their skin and become part of the world of color.