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    Redesigning Bonalive – a smart biomaterial company transforming the future of healthcare. Bonalive’s bioactive glass technology and smart healing… Read More
    Redesigning Bonalive – a smart biomaterial company transforming the future of healthcare. Bonalive’s bioactive glass technology and smart healing is visualised in the identity through patterns, photography, colors, pictograms and use of typography. The dotted patterns were designed to visualise the Bonalive’s healing process of the bone defects. The pastel colours create a soft and calm palette and are richly used through the various touchpoints, making the identity vivid and approachable. For the printed matter, the foil effects bring the glassy feel in the details, imitating the material of the Bonalive’s technology. The logo is crafted from Baton Turbo, a grotesque font that combines a simple straightforward formal approach, with eccentric letter shapes. The selected typography conveys easiness and simplicity, the essential qualities of the brand. In the brand photography the human body is in the main role, showed in the natural and soft light, brand colours as a backdrop. Read Less
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