Spontaneous project: GIBSON MOUSTACHE.
The concept behind this project was to show guitarists and musicians that Gibson is an experienced brand, that can help them create music thats is more complex and mature. Owning a gibson sets them apart from all other musicians, show that they have a certain taste.
How to show this:
I used the famous and widely recognizable moustache-shaped Gibson headstock, a unique feature that sets Gibson guitars apart from all others, to grow moustaches on artists that are famous Gibson users.
This shows musicians that getting a Gibson means starting a new, more mature chapter in their creative life. Getting a Gibson is growing up.
Billie Joe Armstrong (Green Day) & Les Paul.
Jimmy Page (Led Zeppelin) & SG Custom.
