Museum of the History of Polish Jews
Entry for the POLIN Museum Graphic System Competition
The superior goal was systematisation the main POLIN brand and sub-brands, as well as unification of the use of graphic elements in the promotional and institutional materials of the Museum.
Being provided with a logotype designed by another design studio, we have created a coherent brand family system with dedicated typography.
The proposed POLIN visual identification system is based on the Hebrew letter "pe", the shape of which fits in a square - the starting point for all layouts.
The new visual identity systematises the POLIN brand as superior to sub-brands. This hierarchy is reflected in the color architecture that unifies the system.
Orientation between the parent-brand and other sub-brands is facilitated by the selection and consistency of using the corresponding colors.
The blue color corresponds to the POLIN brand, as well as sub-brands directly related to the Museum (conferences and projects taking place periodically, Museum birthday celebration, etc.), taking place in the Museum itself or being an extension of its activities outside the building.
Some of the sub-brands, operating under the Museum's aegis, have been distinguished by separate colors that are not combined with the leading blue of the parent-brand. The colors correspond to those under which the sub-brands functioned earlier. This makes it possible to preserve the recognisability of a given sub-brand, created by its earlier association with a particular color.
The system assumes the use of a dedicated POLIN typeface, created on the basis of the specificity of the Hebrew script construction and a characteristic Hebrew-Latin typographic pattern present on the building's facade.
The starting point for all the layouts is a square, based on the Hebrew letter "pe". The scale of the sign, its composition and the size of the Hebrew "pe" determine the given the grid of a given format - and consequently - also the proportions of its division into columns.
If the situation requires, the logo can also be used only in white or black. However, it is imperative that the color of the brand / sub-brand always appears on a given medium in any appropriate form: in a logo, text or as a background.
King Matt's Family Education Area is a space in POLIN Museum, where children can have fun and learn in the atmosphere of empathy and tolerance, approached in the spirit of Janusz Korczak’s idea of ‘small adults’.
GRAPHIC SYSTEM - BEFORE
GRAPHIC SYSTEM - AFTER
STATIONERY & MERCHANDISE