With the launching of their newest product, Hazeline were in need of new communication materials for promotion on the GIBI app, which was exactly how Hunters came in and saved the world from another plethora of generic, insightless content. Developing a series of 4 posts with tailored content to introduce, then highlight, the product’s characteristics, functional and emotional benefits, we put into use our understanding of the target audience to engage them into trying the cosmetics.