Lime+
Logo design
Visual identity
Packaging design
the problem
Design a brand for a limeade beverage, created in collaboration with CIT culinary students, for the purpose of providing school and sports canteens with healthier options.
The branding needed to reflect this healthy nature of the drink and therefore appeal to a young target market looking to make healthy changes in their lifestyle.
the solution
Through primary research, the target market who were high school students noted what they were looking for in a new beverage that may convince them to drink less soft drinks. The branding needed to be healthy, fun, and minimal; one that didn’t obnoxiously scream “buy me”.
With this in mind, the branding focused on representing the healthiness of the drink in a minimal way; therefore...
The insight: “This limeade is the healthy addition to your life”
