FABELLE CHOCOLATE BARS
Packaging Design
Fabelle by ITC is the first and perhaps the only indigenous luxury chocolate brand in the country.
After having made its dramatic entrance with a world class Chocolate Boutique and one-of-its-kind boxed products such as Ganache, Gianduja, handcrafted Pralines and customisable chocolate cups, Fabelle next wanted to venture into the chocolate bar category. Unlike the earlier products which were sold exclusively from Chocolate Boutiques at ITC Luxury Hotels, these were to be retailed through multi branded outlets to make them more accessible. Despite the format and the accessibility, the packaging had to be inimitably Fabelle, upholding its promise of delivering luxurious and unique chocolate products.
After having made its dramatic entrance with a world class Chocolate Boutique and one-of-its-kind boxed products such as Ganache, Gianduja, handcrafted Pralines and customisable chocolate cups, Fabelle next wanted to venture into the chocolate bar category. Unlike the earlier products which were sold exclusively from Chocolate Boutiques at ITC Luxury Hotels, these were to be retailed through multi branded outlets to make them more accessible. Despite the format and the accessibility, the packaging had to be inimitably Fabelle, upholding its promise of delivering luxurious and unique chocolate products.
The latest offerings - Hazelnut Mousse and Dark Choco Mousse are very distinct in look and taste.
They are soft-centered bars, filled with mousse inspired by rich desserts delivering a sensorial experience unlike anything else the Indian consumer has experienced.
They are soft-centered bars, filled with mousse inspired by rich desserts delivering a sensorial experience unlike anything else the Indian consumer has experienced.
The design response was to intuitively use dessert plating as the visual language - a single chocolate tile placed atop elegant plating made up of the ingredients in the chocolate. We also incorporated patterns devised out of the logo mnemonic in new hues within the canvas of the brand colour palette to differentiate the variants, thus enabling the packs to be inimitably Fabelle.
