In Summer 2018, Musicbed announced the release of their unlimited music subscription. To spread the word fast, we put a pop-up shop in the middle of the show floor at the NAB convention knowing that there would be hundreds of thousands of filmmakers and creatives at the event. The space not only functioned as a home base for giveaways, it was also the perfect backdrop for interviews with publications about the highly anticipated release.

We also “took over” the convention center by promoting a social ad with a (slightly edited) photo of the entrance.