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Logo design process for Sara Radin
When I designed my logo, I was determined to make something that would stand the test of time and fit my creative identity for many years to come. I knew it would involve more research and brainstorming than any of my previous logos, so I spent some time analyzing my creative aesthetic, scouring logos all over the internet, and coming up with hundreds of ideas - including some absolutely ridiculous ones.
Eventually I came across a free display typeface called Agent: a heavy, geometric, and uniquely elegant typeface. My initials in Agent were a bit too blocky for my style and I wasn't a fan of the "S" which looked like a flipped percentage symbol to me, so I set out to modify the letterforms. 
After quickly cutting and rearranging the shapes on paper, a curvier, more elegant logo was starting to emerge. I sketched out my favorite combinations then went back to the computer to render them in illustrator
Left: "SR" in the Agent typeface
Right: "SR" after modifications
The final result:
I'm quite happy with the logo, as it seems to perfectly evoke my artistic style across all of the mediums and disciplines I cover while remaining simple and timeless.
Logo design process for Sara Radin
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Logo design process for Sara Radin

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Published:

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