Norsk Tipping
Motion Guidelines
Background
Norsk Tipping is the National lottery of Norway. Historically they have contributed and grown with Norway, supporting sports and culture for over 70 years.
The goal was to build a unique expression within movement that complimented the new brand profile, designed by Dinamo. Helping Norsk Tipping to move with the younger, screen savvy generation.
The Norsk Tipping Motion Concept
The main motion concept to be used we call "Winning".
Based on the hopping and excited movement of a winner. With the design landing at the highest point of the hop, loading the design with joy.
This motion concept is instantly recognisible, even if it were to be seen at a distance, briefly or partly.
Keywords
Some keywords to further aid with the Norsk Tipping motion concept.
Fresh - Clean angular lines.
Energetic - Lively big movements with small details of color.
Inspiring - Swapping form on contact, surprising bursts of movement.
Exciting - Winning as expressed in excited jumping.
Confident - Able to adapt and show restraint into a formal tone, when needed.
Logo Flexibility
In order to accomodate the quicker logo pay offs in TV or youtube the logo animation had several variants. These use the tactile nature of the shapes to connect and motivate the animation: The "click".
Movement to fit Digital Layouts
This shows how to use the triangle and confetti across different formats. Illustrating that placement, scale and color can vary but the rotation of the triangle lands in the correct angle as per the design guidelines.
Signature Confetti
Some extra confetti elements that can be used when needing a background or adding an extra spice in some animations. The glimmer of the particle is based on an illusion, moving through shapes.
Logo Centric Guides
Extra assets with angular lines or transitions that are born from the angles in the main logo. A nod to the logo form that has remained with Norsk Tipping since its establishment. Giving a fresh yet familiar feeling to all supporting elements.
Typography
The typography alone has a more subtle animation. To give some solidarity and confidence to the tone of voice if needed. If extra attitude is required, this can come from the confetti and shape elements.
_____________________________________________________________
Credit
Client: Norsk Tipping
Design: Dinamo AS
Creative Leader: Simen Grankel
Designers: Alexandra Schou Salbu, Rikke Hatlo, Anna Ducros
Client adviser: Terje Lien
Project Leader: Turid Rønningen
Illustrator: Carl Fredrik Angell
Font Designer: Magnus Rakeng
Motion Guidelines: Stir Animation
Motion Design: Alistair Cheyne, Oivind Lunde
Producer: Maria Lima
