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    About

    I'm a graphic designer with passion towards minimalism. Specialising in brand identity design. I also consult about brand naming, strategy and ov… Read More
    I'm a graphic designer with passion towards minimalism. Specialising in brand identity design. I also consult about brand naming, strategy and overall control of brand identity design. Read Less
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Shortly about the brand...

I'm a graphic designer with passion towards minimalism. Specialising in brand identity design. I also consult about brand naming, strategy and overall control of brand identity design.

Behind the identity...

I chose to keep my identity as minimalistic as possible. I created "LS" monogram which could be used successfully on it's own, there's no wordmark attached to the monogram. Monogram is based upon creativity - wavy, curved letterforms were used to express creativity. Logo has no strictly chosen color palette either, it is fully usable in any color, I'm even able to use my own film photographs to give logo some texture, making it extremely versatile, distinctive and timeless logo.