I art-directed and designed CPA Australia’s brand campaign, Become a CPA – which utilises Responsive Web Design and has multilingual capabilities. I was also the lead Digital Producer of the project, gathering Business Requirements, documenting Functional Specifications, developing wireframes and interactive prototypes. I also co-ordinated User Acceptance Testing (UAT) gaining project approvals from stakeholders in four different countries. It was launched in emerging markets throughout Asia.
Art Direction and Visual Design, Rachael Ferguson, CPA Australia
Art Direction and Visual Design, Rachael Ferguson, CPA Australia
Sitecore CMS development and integration, Deloitte Digital