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    About

    Tomas is an artisan, crafting leather accessories. He started from paracord bracelets and developed his craftsmanship into crafting handmade leat… Read More
    Tomas is an artisan, crafting leather accessories. He started from paracord bracelets and developed his craftsmanship into crafting handmade leather wallets and belts as well. The wild board symbol has a story behind it, his friends call him "Pumba" and that is the wild board from "Lion King" movie. STR is actually kind of a monogram from a word "Storo" which in Lithuanian lanauge means "Thick Person". Read Less
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Shortly about the brand...

Tomas is an artisan, crafting leather accessories. He started from paracord bracelets and developed his craftsmanship into crafting handmade leather wallets and belts as well. The wild board symbol has a story behind it, his friends call him "Pumba" and that is the wild board from "Lion King" movie. STR is actually kind of a monogram from a word "Storo" which in Lithuanian lanauge means "Thick Person".

Behind the rebranding...

STR Handmade symbol had some symmetrical and quality issues, since it wasn't made in vector program. Main point was to keep almost same symbol, just make it symmetrical and fix a few spots here and there. I found that the font was outdated and more preferable for a brand technology related, but definitely not artisan brand. I chose Baskerville typeface, since it has a long proven history, same as leather materials do, they are timeless and become even looking better and worth more over time. Symbol above wild boar head is "Gediminaičių Stulpai" symbol which comes from Lithuania history, I felt it is useless to use it in logo since it had no real advantages of being in the logo.


Old logo (above left) and new logo.


Letterhead grid system (above).