Create a logo and brochures for Pete Seeger’s Hudson River Sloop Clearwater. The project’s main focus is the Clearwater, a sloop that was constructed to help educate individuals in environmental sciences and bring people to see the beauty of the river. At the time Seeger envisioned this project the Hudson was full of toxic chemicals and junk, this was a way to act and raise awareness.
By utilizing india ink I created graphic translations of river water and sail boats to arrive at a logo I was satisfied with and could illustrate on the computer. I then overlayed photography of riverwater and river creatures on top of eachother to provide a unifying experience. Typography and layout of photography then became intertwined on the canvas.