For this reason, the brothers Stefan and Christof Eul have decided to continue their activities as experienced advertising material dealers from 2018 under their own brand. In order to express their increased performance and quality standards, we were commissioned to develop a new and modern brand identity.

In numerous workshops on topics such as performance structuring, brand and customer approach, a cross-media brand concept was created. Together with the team, expressive values ​​were defined that focus the brand and have a positive effect on the customers.

We were aware that the Brothers Eul are in a market with largely similar promotional items. The goal was therefore to develop a brand that distanced itself from price-driven competitors. For this purpose, a clear strategy was created to expand the competences in the company and thus avoid comparability.

The focus of this strategy was on the entrepreneurs' claim to develop the best possible promotional products for customers, which, through the combination of product and idea, will become a unique brand ambassador. A brand ambassador that creates lasting enthusiasm for corporate communication at the brand's touchpoints and makes fans of our client's target audience.

In order to make this experience in the communication a catchy name, a logo and succinct claims were developed. The name prodono was developed from the Latin words „pro" (English: for) and "dono" (English: gift) and expressively visualized in the new logo. The upward-rising lines in the logo visually express the positive brand perception, which suggests lasting progress. The signet, which we have derived from the logo, graphically depicts the three core services of the brand: promotional products trade, individualized promotional products and in-house production promotion give aways. These three pillars stand for the valuable services of prodono and create added value in the decision-making process of the customers for a promotional products dealer. In order to express this added value, our core messages "The quality of a promotional item is measured by the idea" and "Today's communication for the successes of tomorrow" have become the focus of communication.

Promotional products are about haptic brand experiences. As a source of ideas for haptic communication, prodono offers its customers promotional products with special effects that provide the best possible first impression. In order to anchor the positive effect of the haptic brand perception in the corporate design of prodono, we have set a high-quality finish in print finishing for print products. The design element is black dots and a single orange dot that sets itself apart from the others. The black dots symbolize similar promotional items. The orange dot stands for both the brand prodono, which distances itself from the homogenous competition of advertising material dealers, as well as for their individual advertising materials that stand out from the crowd. These thoughts can be felt in touch with a high-quality relief embossing and individual die cuts. This haptic intelligence is underlined by the slogan "When feelings become emotions".

The primary focus of the new corporate design is its orange accentuation. This was printed exclusively as a pantone color in the production of print media in order to give the brand maximum clarity across all media. In addition, we have designed a uniform icon language for the article groups and for the outstanding services.

In order to communicate the new brand as effectively as possible on the key date of the market launch, a multi-level haptic effect mailing was created in addition to the print products, and a newsletter campaign was developed and systematically played out.

With the development of a competence brand we were able to position prodono in the market of homogenous promotional products as an innovative advertising material dealer and experienced partner with valuable knowledge about the value of giving. With Haptic Intelligence, we manage to position the company outside of the competition's dumping price war and lead it to sustainable success with a long-term strategy.