I N S I G H T
Posting pictures of our meals has become a routine. Over 25 million people show their love for tea by posting pictures on Instagram with hashtags like #Tea or #ILoveTea. TippyTea took advantage of this trend to promote its variety of tea blends in foodies most popular social media platform.
I D E A
Inspired by the brand’s popular tea blends, we made interactive placemats and GIFs for Instagram Stories, so that everytime consumers felt like having a cup of tea, they would also feel like posting a story. This way we got Instagramers to love us as much as they love tea.
B R O N Z E D I G I T A L C R A F T
Client: Tippytea Blends
Agency: BBDO Ecuador
CEO: Palomo Muñoz
DGC: Lupas Celis
AD: Daniel Gabela, Fiorella Briz
CW: Arturo Chavarria, José Serrano
Motion Graphics: Christopher Valdiviezo