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I N S I G H T
Posting pictures of our meals has become a routine. Over 25 million people show their love for tea by posting pictures on Instagram with hashtags like #Tea or #ILoveTea. TippyTea took advantage of this trend to promote its variety of tea blends in foodies most popular social media platform.



I D E A 
Inspired by the brand’s popular tea blends, we made interactive placemats and GIFs for Instagram Stories, so that everytime consumers felt like having a cup of tea, they would also feel like posting a story. This way we got Instagramers to love us as much as they love tea.







B R O N Z E   D I G I T A L   C R A F T










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Client: Tippytea Blends

Agency: BBDO Ecuador
CEO: Palomo Muñoz
DGC: Lupas Celis
AD: Daniel Gabela, Fiorella Briz
CW: Arturo Chavarria, José Serrano
Motion Graphics: Christopher Valdiviezo







GIPHYTEA
953
7486
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Published:

GIPHYTEA

STORY SIZED INTERACTIVE TABLE MATS Inspired by the brand’s popular tea blends, we made interactive placemats and GIFs for Instagram Stories, so Read more
953
7486
23
Published:

Tools

Adobe Photoshop
Adobe Illustrator
Adobe After Effects
Adobe Premiere Pro
Copyright Info

Attribution, Non-commercial, No Derivatives

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