iKeepSafe certifies technology used by children and in educational settings with qualified experts. As a major name in the digital privacy compliance world iKeepSafe needed to refresh their brand image as well as completely overhaul their website. We worked closely with the iKeepSafe team to build polished certification assets and a brand new website that gives them control over their content.
A brand and badge refresh
iKeepSafe's logo was a bit dated. To coincide with the redesign of the website, they wanted to evolve their logo and "Certification Badges," that customers put on their own websites after becoming certified. We kept the "3-i" icon from their original logo, but we brought in some color to liven it up, giving it a more children/education feel, and also selected a more approachable typeface.
We brought a consistent look to the layout of the badges, giving them more brand recognition. We also rolled the colors from the logo throughout the badges.
Educational & informative website
iKeepSafe's existing website was full of useful resources, but it wasn't easy to navigate. On top of that, the iKS team wasn't able to add pages or even edit all of the content without going through their previous web team. Our main priority with the rebuild was to create a navigable visual hierarchy of information that could be quickly scanned while making sure the client could easily add pages and edit text and images intuitively throughout the entire system.