SUMMARY

Meet Rick "Rocket Redd" Reddman, full-time hardware store clerk and part-time hero to cats in trees everywhere. Redd's career as a superhero began at the age of ten when he discovered a black and white kitten following him home from school during a rainy April afternoon. He quickly placed the kitten inside of his lunchbox with the lid slightly cracked, shielding the kitten from the storm. The kitten would become known simply as "Caboose." From that day on, he has dedicated his life (part-time, anyway) to rescuing those lovable balls of fur.

OBJECTIVE

Develop a character from start to finish, exploring each phase of the creative pipeline.

CHALLENGE

Redd's physique is composed of a heavy upper body that tapers down to a skinny base. For his run cycle, I was tasked with creating motion that accurately illustrates his weight distribution.

SOLUTION

I studied the movement of monkeys, apes, and other primates for inspiration. Doing so gave me the idea to have his arms animate in a "slinging" type fashion, suggesting that the weight of his arms assist in moving him forward.

SILHOUETTES

Let's begin with a set of fifteen to twenty shapes.
ROUGHS

Now, let's choose between three and five options to develop further.​​​​​​​
FINAL

Ah, the difficult part. Let's combine two of the most unique ideas.
MODEL SHEET

Now that we've got a selection made, let's get a full picture in front of us.
EXPRESSIONS

Looking good. Let's work out the face a bit.
RENDERING

Groovy. Let's throw some lights in there and see what happens.
PALETTE

Consistency is key. It's time to design a proper color index.
EMBLEM

Every hero needs a unique identifier. Redd is no different.
LOGOTYPE

Almost to the finish line. The logotype is next. 
TYPEFACE

Done and done. A dynamic headline typeface suited for the boldest of heroes.
Rocket Redd
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Rocket Redd

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Published:

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