INTONE
ADVERTISING | Branding | APP DESIGN
Challenge
Typography is everywhere. It is much more than the words we see on a page. There's meaning behind them, and a lot of thought that goes into choosing the right typeface for the right execution. For this project specifically, it was necessary to develop a solution to the many ways in which type can be manipulated.
Insight
Fifty eight percent of communication is through body language, thirty five percent through pitch, emphasis, and tone, and seven percent through the actual content of the message itself. That being said, texting and digital communication lacks most of the social cues used in actual face-to-face conversation. This lends itself perfectly to tons of miscommunication on a day-to-day basis.
Solution
Create an app and related collateral that puts human emotion and interaction back into digital communication.
RESEARCH
STYLE GUIDE
iPHONE COMPARISON
ANDROID COMPARISON
PROTOTYPE IN APP STORE
ADVERTISING + MARKETING MATERIALS
This project was created in a group made up of the following students: Emma Mckeon-White, Madison Mitchell and Abigail Dye.
