Adobe MAX continues to be a celebration of all types of creativity and because of that, we were inspired this year to explore a new direction for the poster given to attendees after the MAX Bash party.
The poster was created by hand-building a wooden sculpture, photographing it to create the offset printed poster, then using that image as a trigger to reveal augmented content in the form of typographic animations.
Lidia Lukianova and Brian Yap collaborated on every stage or the process, with special thanks to Mama's Sauce printing
for the printed piece, HP Reveal
for the platform for the augmented content and of course Beck
for the musical inspiration.