Moving Homebuyers to Lennar
Able&Co. worked with Lennar to develop an exciting Summer promotion centered on the concept of What Moves You this Summer with the tie in to Get Moving to a New Home by Lennar. The campaign featured a strong social media strategy that involved homebuyers posting selfies to try and win concert tickets. The campaign increased traffic to target neighborhoods throughout the triangle and was ultimately extended an additional month. Our team worked on strategy, creative and placement throughout the campaign.
