ADVERTISING is the action of calling public attention to something, especially by paid announcements. It is a paid form of non-personal presentation or promotion of ideas, goods or services by an identified sponsor with a view to disseminate information concerning an idea, product or service. Any medium that can take a message from an organization to a potential consumer can be used for advertising.
ITC Limited or ITC is an Indian conglomerate headquartered in Kolkata, West Bengal. Its diversified business includes five segments: Fast-Moving Consumer Goods, Hotels, Paperboards & Packaging, Agri Business & Information Technology.
The objective of the project was to promote the good will of a corporate by designing a brochure, an advertisement campaign, and a poster for the same. The main corporate social responsibilities of the company that I have focused on Women’s Empowerment Program aims to provide them with sustainable economic livelihood opportunities through financial assistance as well as skills training.