Dutch Lady "Milk Energy for Active Family" 2018 Campaign
Idea: Kids are always active! In oder to maintain your family active life, not just your kids, but you will also need a lot of energy for that. And with a box of DL, it's all that you need to catch up with your active life.
Need energy - Need Dutch Lady Active
Campaign launched within 2 phrases : Catch - Connect
1. Catch (emotional) : In order to catch consumer attention, We create the need of milk - energy through a series of parent's daily activities and how they need to keep up with family life. Family activities sound small but required a lot of energy ( for ex : waking up their kids, getting the kids ready to school, cleaning the house.... )
First launched with 6s ads, then follow up with longer form 15s ads to explain more.
Full story in 15s
Catch: Digital Key Visual & Assets
2. Connect (Product focus) : After catching consumer's attention about their need of energy. We explain in details ( product focus ) why do they need Dutch Lady Active through 3 different activities stories.
Product Key Visual & Digital Assets
Carousel Set
