"GRESTONE Urban Pavings"
Creative Direction | Massimo Falato
Exhibit Design | Massimo Falato
Graphic Design | Omniadvert s.p.a.
Photography | Saxa Gres / Carlo Rigoni
Type | Exhibition
Production & Installation | Alfiere s.r.l.
Location | Cersaie, Bologna, Italy
Area | 240 m²
Client | Saxa Grès s.p.a.
Agency | Omniadvert s.p.a
The Company
Saxa Gres is a business group established from italian and international funds, which was created in 2015 to affirm a new philosophy of manufacturing inspired to the principles of the circular economy in the industry of ceramic tiles. It produces only tiles with high thickness, from 1 to 6 cm, third party, for producers and italian and international companies.
The Product
Grestone, “the new stone”, that includes up to the 30% of inert materials which they come from urban waste, and it is realised in different types of thickness from 4,5 to 6,5, able to respond to high stresses up until now unimaginable for the ceramic surfaces. A new generation of products, such as a cobblestone made of porcelain. That pave the way for the use of ceramic surfaces in the different context of urban flooring and street design, because they have all the technical and economic advantages of porcelain and additionally they benefit from the advantages of recyclable materials which guarantee the maximum performance in the Green Public Procurement.
The Exhibition
Grestone brings porcelain stoneware to the streets. The design idea is to enter an interior, a restaurant, coloring all the elements in green to put it in the background and shift the focus on the outside. From inside you go outside in what is the dehor of the restaurant and finish, then, in the true heart of the project. The street concept, entirely made of Grestone, is made credible thanks to the presence of two large mirrors that give the illusion of a real road. a real road with benches, planters, shop windows and street food.
