BACKGROUND
impact A&C is Moldova’s educational platform designed to enable your children to acquire the necessary skills, to achieve success in the modern world. impact A&C teach digital literacy. Their goal is to make children interested and help them become not just consumers instead become creators of technology.
impact A&C is Moldova’s educational platform designed to enable your children to acquire the necessary skills, to achieve success in the modern world. impact A&C teach digital literacy. Their goal is to make children interested and help them become not just consumers instead become creators of technology.
SOLUTION
The branding and visual identity design for the impact A&C started with defining its brand strategy. First, we described a vision of the future: education, trust, inspiration, innovation. We updated the way they spell their name. It allowed us to start their new storytelling by integrating the stories across all platforms through digital storytelling and implementing it in the actual classroom.
Colour combination is very essential to a brand. We used magenta as inherited by their previous branding colour, creating very energetic and recognisable combinations with black and blue/white as supporting combination colours. The visual identity is formed by continuous contrast lines and typography, representing the idea that the knowledge is about the ongoing learning process. Created visual language connects itself with a programming language (symbols playfully developed into icons) translated into cohesive, typography-based visual stories.
Colour combination is very essential to a brand. We used magenta as inherited by their previous branding colour, creating very energetic and recognisable combinations with black and blue/white as supporting combination colours. The visual identity is formed by continuous contrast lines and typography, representing the idea that the knowledge is about the ongoing learning process. Created visual language connects itself with a programming language (symbols playfully developed into icons) translated into cohesive, typography-based visual stories.
The classroom's custom interior design was created by me and produced by Polimobil (eco-friendly furniture).
