LEEDS COLLEGE OF BUILDING
AWARDS BRANDING
The acronym BIG stands for ‘Building Industry Greats’ and works on several levels; it implies that the awards are acknowledging those who have achieved something great, as well as inferring that LCB builds students into leaders within the sector.
The plural ‘Greats’ is defined as an important or distinguished person, whilst the word ‘Big’ carries weight and sounds bold and significant.
Anything is possible, with the right attitude and the right support. This route articulates the art of possibility in a visual way, challenging ones accepted view whilst retaining a strong 3 Dimensional aesthetic that underscores the physical nature of building and construction.
