Context:
This was Tecno Mobiles' first campaign after their entry in the Indian market.
They wanted to launch with their flagship phone, the Camon I, which came with extraordinary low-light photography capabilities.
Essentially saying - no matter the time of the day, every click would be perfect.
For a target audience which is also known as the selfie-generation, one whose day starts and ends with a selfie, the campaign idea we went with was Magic in any light.
TVC
Print | Outdoor
Agency: Creativeland Asia
Creative Chairman: Sajan Raj Kurup
Chief Creative Officer: Anu Joseph
Executive Creative Director(s): Lishoy George
Copywriter: Mukul Soni
Art Director: Anand Dalvi
