«From the very beginning we've always thought differently.
And done things differently too. From the slipper created
by Cyrus and James Clark back in 1825 to the world's first
foot-shaped shoe; from our kids' ranges in whole sizes,
half sizes and a choice of widths to our state-of-the-art
iPad foot gauge; from innovative underfoot cushioning
to rapid prototyping and 3D printing, brilliant ideas are
what set us apart.»
The visual design of this concept is made to first select
and put in the first place the shoes themselves. Minimalism,
aesthetics and functionality are the main three whales
on which this concept is based. Unusual lineup
and background videos on the main page help
to complement the visual image.