STANDARD LIFE // "Treat the customer fairly" Animation
The business of asset management relies on mutual trust and fairness. In order to communicate Standard Life’s philosophy we created a relatable animation, that sums up why and how Standard Life manages to meet every client on eye-level.
The hero of the story is the 3D-built paper plane. It passes through different scenes and situations, resembling the lifecycle of an investment. Accompanied by the voice-over, the paper plane transports the message that Standard Life focuses on fair service by always staying in motion and managing the assets according to customers’ needs.