KI
BRANDING


An innovative collection of reusable and portable tablewares, embracing the today’s sustainable lifestyles. 
EATTAE is an innovative product series of portable tableware. The design is based on the rotation mechanism needed to open the products, which is also the origin of the name Eattae. The purpose of the design is to improve the use of portable tablewares while creating a fun experience, hence fostering the use of self packed lunches to reduce the waste. The overall design is modern and the minimal style highlights the purpose of the products. Through different shapes and colors, each product is translated into geometric forms, resulting in interesting and unique products images. In addition, each of them is placed inside two paired small boxes that just need a twist of the upper and lower parts to be open. The combination of two products results in a complete box. The use is simple and convenient and the minimalist visual style and the innovative design bring a fresh and interesting user experience.

KI是来自日本,以干细胞健康为专业的高新医疗品牌。品牌希望通过塑造全新的形象,一方面展示其在干细胞领域专业全面的的技术和权威,同时能树立其源自日本的细腻与纯粹的文化特质。干细胞治疗的核心功效具有实现延缓衰老并增强个人免疫的功效,设计的创意来源于日本动漫里人物复活或者能量提升后出现的惊叹符号,同时将这样的语汇诠释了品牌独特的内涵 — 时间,绽放,重生和延续,并以此构筑了整个品牌视觉,简单纯粹的事物容易给人们带来更为广阔的想象空间以及更为深刻的记忆。设计将丰富多元的内涵与特质以极为精炼的语汇来表达,将品牌的文化深入浅出,创建了独一无二且具有鲜明识别的品牌符号。


Designed by RONG Design






KI
180
1,420
3
Published:

KI

180
1,420
3
Published:

Tools